From eBay into China, the development of e-commerce in China has always been some lack of acclimatization. From the initial cautious After the bold venture to wholly-owned, and now once again back to a joint venture for the industry to feel confused by eBay for the Chinese market. and lack of understanding of Chinese users, Taobao free strategy on the swing and other factors also makes every appearance eBay both for the industry to eagerly look forward to, but a hasty end, eBay's performance in the Chinese market is far less than other U.S. markets in the world, especially eye-catching performance. Recently, eBay has announced plans to specialize in high-profile China's foreign trade market, has brought this message to the industry no small shock.
transform China's foreign trade
2006 年 reentry site,Discount UGG boots, eBay and TOM Online for a breakthrough in cooperation department will be fully transferred to its C2C joint venture with TOM. The move to tell people eBay has been completely abandoned in the Chinese C2C market. from and the cooperation between TOM Online, eBay was very quiet in China. Recently, the newly appointed CEO of Greater China's Liao Guangyu eBay first to break the silence and announced that the current eBay's new position in China . eBay's new layout in China can be divided into two, one is the solely the new eBay domestic transactions, this is known as eBay1.0; the other one is positioning the new cross-border transactions eBay, this is called eBay2.0, eBay also called trade 2.0.
eBay in the reflection that can be said for the first time to enter the Chinese market after the failure of new initiatives taken by another. And Taobao Sun Tongyu, CEO, said: start of the stage, if then eBay as competitors, we all look down on their own. difficult task. eBay is aware of this, you want to once again enter the Chinese market, they must play their own advantages. Only then can the current Alibaba, Taobao, e-commerce in China dominate the world situation, find another a market segment.
comparison,UGG boots cheap, eBay does not control the resources of Chinese mainland, and overseas; not try to figure out the special context of China, cultural phenomenon, and in a mature, standardized international trading business. Therefore, eBay this will be foreign trade as its main weapon sights once again the Chinese e-commerce market.
and again Alibaba PK
8 28, the Alibaba Group of companies in Hong Kong Alipay officially announced United Construction Bank, Bank of China fully expand overseas business. Alipay cooperation will be opened to use the RMB to buy foreign currency price of foreign goods on the shopping site channels sellers from around the world can cooperate with Alipay, an online trading with the Chinese consumer . Obviously the foreign trade market,cheap UGG boots, eBay will once again face its old rival. Although there will be no confrontation, but accompanied by Alibaba listing in Hong Kong announced in October, the two sides is bound to the user base, platform, channel, credit, payment, multiple areas of communication PK. Meanwhile, Alibaba will get sufficient capital as listed and actively develop the overseas market channels to defend their territory.
relative to Alibaba, eBay now has sites in 38 countries worldwide and over more than 150 markets worldwide 233 million users, according to Chinese Academy of Sciences of the survey data show that China currently has 26 million SMEs to import and export qualification, half of them do not make money,UGG shoes, the main reason is the lack of funds and do not know your customers Where, which eBay's user base, will become China's huge potential customer base of SMEs, which for the eBay site in China's development of foreign trade has laid a solid foundation. In addition, eBay integrated PayPal payment instruments and Skype communication tool, to break bottlenecks in international payment transactions, to bridge.
but with a strong background of experience in foreign trade, not enough to ensure eBay's success in the Chinese market. eBay for the first time lost in the Chinese market because of its lack of local Chinese of the experience. The eBay of the return to China draws on the experience of previous failures, from the staffing, the new eBay has 700 employees in China (excluding new eBay account), of which 100 will be dedicated to foreign trade business services, the team composed entirely of local talent in China.
gave all eBay e-trade in the market with confidence. However, the Liao Guangyu, CEO Greater China, eBay also said, eBay will still will adhere to the charges, which used free of charge for e-commerce, still nurture and develop the China market in terms of customer base will continue to be a big obstacle. eBay is able to successfully seize the market in China remains to be seen.
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